Be a SEO expert

Search Engine Optimization or SEO as it is popularly known as forms very crucial part of internet today. Thousands of new pages are added everyday and the evolution of earning streams like Google adsense the competition to be on top of search engine rankings have assumed significance. You must have noticed that a single query turns up millions of web pages. These are the pages vying for your eyeballs. Given the scenario it is natural that website owners would scamble to get ranked among top 10 searches where maximum action takes place. This does not mean that search results after 10 are irrelevant but there is a chance that readers might not look beyond top 10 search results.

What then will make people search for your web page? The answer is to anticipate what people would type in search box. This words are your keywords that you must target. For example you have a web page on affiliate marketing. You want your page in top 10 when people type affiliate marketing. Then ‘Affiliate Marketing’ are your keywords.Keep in mind that single word keywords are likely to face tough competition as most website owners would stuff as many keywords as possible. Choose the keyword that are two or more then two words long. You have to be unique as too much competition means your chances of success are lower. There is no point in fighting the competition. As I said be unique and your chances of succeeding are better.

Identifying keywords is not enough. Next you will have to work on placement of keywords. The page’s title tag is most important. Assuming you have a perfectly relevant web page but failure to put the keywords in title tag might result in poor placement in search engines.

Now comes the task of building your title. Select two or three phrases that you would want your pages to be searched for. Make sure to make your title short and attractive. When you are designing the title think of newspapers. How their headlines compel you to buy the paper. Your title and newspaper headlines are no different. Your title should invite reader to read more. An attractive title will pull the reader to your web page.

OK You have got attractive title and you stuff your page with keywords thinking your job is over. Well search engines are more likely to scan your one third or half page. It would be highly recommended if you put your keywords in your page headline and in your first paragraph.

If you are planning to use large part of Javascript then your keywords might appear lower as search engines would read Javascript first and then your keywords. If possible place your scripts at the bottom of the page. It is possible to hide javascript as you will read in subsequent articles.

Now you would think that I have a perfect title which is catchy and attractive. Well having a attractive is not enough. You need to have relevant content as well. If your keywords don’t show in your content then your page would not be ranked properly. Now you can argue that I am putting a site that deals with technical analysis of stocks. You have put the pictures of various graphs to illustrate your point. Now this pictures may look pretty on your page but search engines cannot read them. Hence the use of HTML text can be beneficial when dealing with search engines.
Be sure that your HTML text is visible as search engines would not index those hidden texts if they are not visible. It is difficult to fool a search engine.

So next time you design your page you know what to do.


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